Homework Assignments:

1. Revisit all class notes.

2. Read and highlight the textbook Chapter 8 “Perusing Persuasion” on pages 109-118. Pay careful attention to the motivational appeals. They’re the reason persuasion happens.

3. Do Final Exam Crossword Puzzle #1 on page 133. The clues are on pages 134 & 135. After you finish reading about persuasion you should be able to do Final Exam Crossword Puzzle #1 without looking at your notes.

4. Take You Ought to Know by Now sample review quiz #8.

Graded Homework Assignments:
The following graded homework assignments must be submitted via email. The email address is srginley@yahoo.com. Submit only the number of the question and your answer in the body of your email message. ATTACHMENTS WILL NOT BE ACCEPTED.

Due Sunday, April 11, 6:30 p.m.

Please email me your answers to the Motivational Appeals Exercise on pages 119 & 120.

Due Wednesday, April 14, 6:30 p.m.

1. Visit the “Motivational Appeals” Discussion Forum. Assume you’re a member of an advertising agency I’ve hired to write slogans encouraging Morton College students to enroll in the Speech 101 Internet Course. Write two slogans using two different motivational appeals I can use in my Speech 101 Internet advertising campaign. I’ve posted 15 original messages in the Motivational Appeals Discussion Forum, one original message for each of the 15 motivational appeals. Please post your slogans as follow-up messages under the original motivational appeal message to which they apply. For example, if you’re writing a fear motivational appeal, write it as a follow-up message to the fear motivational appeal original message. We’ll only accept 3 examples of each motivational appeal, so if three people have already posted follow-ups in one category you’ll need to move onto another motivational appeal.

2. Please email me your answers to Quiz #8.

Due Wednesday, May 5, 6:30 p.m.

Do Final Exam You Ought to Know by Now Review Questions #40-80 on pages 177-180. Do not email me your answers. I’ll check all Final Exam Review Questions during the Wednesday, May 5, class session. You may check your answers in the You Ought to Know By Now review section.

Links to Additional Materials:

1. Ethos is Everything tells the story of how the Whig Party manufactured an image for William Henry Harrison during 1840 Presidential election campaign. Many historians describe Harrison’s 1840 campaign as the first modern presidential election campaign. It’s a somewhat unethical example of persuasion in action.

2. In Everyday Influence, on his Working Psychology web page, Dr. Kelton Rhoads presents a very readable discussion of how persuasion permeates our lives.

3. Dr. Robert Gass is a Speech Communication professor at Cal State Fullerton. This link takes you to his PowerPoint slide presentation on Motivational Appeals. Click the links in the left-hand window to advance the slide presentation.

Study Break:

Do you know what you’re doing in you’re holding “a dead man’s hand”? Should you be happy if you win “a pyrrhic victory”? Eponyms are words created from people’s names or famous experiences. Try the Eponym Quiz and see if you know the people or events that added these words to the English language. The explanations for each eponym follow the quiz.