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Speech
101 – Principles of Public Speaking
Instructor: Steven Ginley
February 1, 2001
Title: “Effective Speech Writing”
Page 1
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Determine
general purpose
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Major
speaking goal
3 general purposes: Persuade, Inform & Entertain
Makes acronym P.I.E.
General purpose determines material put in speech
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Persuade
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Convinces
audience to change opinion
Subjective facts
One side of issue
Pro or con
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Informative
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Educates
audience
Uses objective facts
Both sides of issue
Pro and con
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Entertainment
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Amuses
audience
Also called After Dinner Speaking
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Choosing
a topic
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Do
it quickly
Find it interesting
If trouble, check magazines, newspapers, Reader’s Guide
to Periodical Literature
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Narrow
topic
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Fit
time limits
Lets you go into greater, more interesting detail
Get better product – do less work
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Gather
material
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Research
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Write
specific purpose
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Audience
response desired
1. One major idea
2. To the point
3. Worded in terms of audience
”to (P.I.E.) the audience (topic)
To persuade the audience to take a Speech class
To inform the audience how to write a speech
To entertain the audience by telling them about the first
speech I ever did
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Write
a thesis statement
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Complete
sentence
Speech’s most general statement
Says what whole speech is about
Usually 1st sentence in body
(except Problem/Solution order)
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Choose
main point organization pattern
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Decide
what pattern works best for the speech
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